Nowadays, many companies have or are working on a mobile app to keep in touch with their users, but developing an app is simply not enough! With more than 2.5 million apps available in the main app markets, mobile application success is no longer measured by installations… Today, the key driver for mobile marketers is engagement,…

Starting the second half of 2014, it is a fact that most top internet companies receive more than 50% of their traffic via mobile devices. This doesn’t only confirm that mobile is the future, but it also evidences that companies that aren’t yet prepared for the mobile revolution will potentially lose around 50% of their…